The What About Us Foundation is a shareholder in What About Us Limited, the company that owns the rights to the musical.
It is hoped that the musical will be a commercial success and dividend payments from the company to the Foundation will help fund the work of the Foundation. The earliest date that the Foundation can expect a dividend payment is 2024.
In the Interim the Foundation is focusing its fundraising on two programs:
PATRON PROGRAM
Donations from individuals, businesses, and organizations
SPONSORSHIP
Commercial branding opportunities for businesses